The web person your marketing team leans on.
I build, run, and grow B2B marketing websites — development, design, analytics, and SEO — embedded in your team, without the cost of a full-time hire.
Prefer email? a@aking.ca — I reply within a business day.
25 years of web — embedded where it counts.
The 60% is a team result (organic + paid) from a year I owned the site's technical SEO and structure — I'll gladly walk through exactly what was mine.
One senior person for the whole marketing-web stack.
A full-time hire is expensive, agencies are costly and disconnected, and a junior can’t span development, design, and marketing. I can.
Development
WordPress & HubSpot builds, codebase ownership, landing-page systems, integrations — shipped safely with code review and CI.
Design
UI and marketing graphics in Figma; brand-consistent components and design systems, wireframe to production.
Analytics
GA4 and Data Studio dashboards that turn messy data into decisions your team actually uses.
Growth
Technical SEO, landing-page and conversion optimization, and A/B testing that moves inbound and paid.
The reliable “can we…?”
The person who fixes what breaks and ships small requests without a two-week agency turnaround.
Embedded, not outsourced
I work inside your team’s tools and rhythm — like a colleague, not a vendor.
Eight years running EventMobi’s marketing web presence.
It's to quantify the ups and downs of such a long tenure, spanning multiple marketing team leaders, redesigns, new products, and a lot of change. But in the last year-ish, here are some of the things I contributed to as an embedded marketing web developer-designer:
These are team results — the paid program runs with an outside agency — and my lane was the web: technical SEO, landing-page systems, analytics, and the codebase. I’m glad to walk through exactly what was mine.
A developer who designs, and a designer who ships.
Two hires in one. Senior development and senior design from one person — no double briefing, no agency markup.
Twenty-five years across frontend, UI/UX, and design systems — I taught Atomic Design & Pattern Libraries at General Assembly.
Marketing-fluent. I speak MQLs, funnels, and ROAS — not just code — so the work ladders to revenue.
AI-forward. A modern workflow (Cursor, Claude Code) means your retainer hours go further.
Remote-native and comfortable across cultures and time zones. Based in Brantford, Ontario.
Easy to work with. Nearly a decade with one team says how I show up.
Simple monthly retainers, scoped to you.
Embedded starts with a focused three-month engagement, then rolls monthly. Prices in CAD; USD/EUR by arrangement.
Care
Keep the site healthy, plus small changes.
- Updates, fixes & monitoring
- Small design/dev requests
- Monthly reporting
Embedded
Your ongoing web, design & growth partner.
- Everything in Care
- Landing pages & campaigns
- Design & UI work
- SEO, CRO & A/B testing
- Dashboards & analytics
Project
A defined build or redesign.
- Fixed scope & timeline
- Site or system build
- Handover & docs
Straightforward terms — Care is month-to-month; Embedded starts with a three-month engagement, then rolls monthly with 30 days’ notice · 30-day fit promise: if either of us isn’t feeling it in the first month, we part immediately and cleanly — you keep everything I’ve built · one active priority at a time · async by default
For scale: Embedded costs roughly a third of one loaded full-time senior salary — and covers two disciplines.
The things people ask.
What does “one active priority at a time” mean?
How quickly do things get done?
What stack do you work in?
How do we work day to day?
Who is this not for?
Is there a contract or lock-in?
Let’s find out if we’re a fit.
Grab fifteen minutes with me. I’ll learn your setup, tell you plainly whether I’m the right person, and if so, we’ll scope a retainer that works. Warm, low-pressure, no slide deck.